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Likee heralding a new era of ever-evolving narrative 

Bangladesh Beyond
  • Updated on Sunday, October 24, 2021
  • 202 Impressed

Likee heralding a new era of ever-evolving narrative 



Dhaka October 24 2021 :


Short video clips of dogs, baking recipes, mental mathematics lessons, babies tasting lemons for the first time- you name it, the audience loves it. Numerous studies demonstrate that short-form videos generate a win-win situation for both the audience and creators.

In Bangladesh, Likee, the short video creation and sharing app safeguards the creators and viewers from all sorts of cybercrimes via comprehensive privacy options. Over the years, the company has introduced numerous campaigns and initiatives curated, particularly to build an environment where people can enjoy the benefits of exchanging content while maintaining safety. For instance, Likee held a social campaign on World Photography Day a few months ago to attract more users by encouraging them to post pictures taken by themselves while maintaining top-notch privacy barriers.

Apart from that, they have also arranged myriad other events to keep people engaged in the platform, as well as cater to both the creators and viewers. Requiring less time and resources, short videos are often quick, simple to produce, and are a remarkable marketing strategy in the current times. Recently, Likee partnered up with VIVO to promote their smartphones through short videos. Likee Key Opinion Leaders (KOLs) mentioned that they enjoyed creating content for the company and appreciated their professionalism. 

To support the short video creators of the country, Likee KOLs, Md Nahid Hasan, and Sumaiya have talked about several ways through which creators can make more attractive content. In order to create videos that are striking yet meaningful, video creators must tell meaningful stories, regularly engage with the fans, and produce frequent yet stable content to appeal to more viewers. In addition to that, they should also actively participate in official events and topics to further intensify the possibility of official support.

It is safe to say that short video platforms, such as Likee, are changing the way we perceive entertainment, learning, and marketing. They are extending traditional media boundaries and offering viewers an innovative way to consume information while providing the creators with endless opportunities of generating content.

Video content, in general, tends to be more effective when it comes to telling a story and keeping audiences captivated. When short, informative, and valuable, short videos are versatile, entertaining, and immediately grabs the viewer’s attention. 

In recent times, short video platforms have been gaining momentum and are bringing forth valuable opportunities in favor of the creators in today’s digital world. There is no doubt that such platforms are a powerful tool in making content known to users.

From redefining the conventional methods of storytelling, advertising, educating, and marketing to creating internet personas, these contemporary short video platforms are transforming the content-making industry like never seen before.

The production cycle of short videos is highly flexible, a feature that complements the creators’ strategy and budget. The creators receive prospects to incorporate personalized and creative content and deliver concise messages to the viewers without losing any sort of engagement.

Moreover, through personal interactions with the target audience, they can alter their tactics swiftly and enhance the viewing experience at a faster rate.

Aside from the length, one aspect that sets the short-form videos apart is the trend culture. Several short video platforms across the world offer the creators to partake in trends that bring communities together who seek entertainment while staying informed. In short, these sorts of platforms allow a more creative way of communicating that is meant to excite and motivate the audience.

However, increasing involvement in making and watching short videos means surging internet usage that can give rise to crimes such as privacy violations and data breaches. Hence, it is imperative that users and short-form video platforms both take the necessary steps towards building a healthy digital environment.

Various short video platforms worldwide have started ensuring that users and creators are exchanging information without worrying about safety and privacy issues.



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