[Valid RSS]
January 28, 2023, 4:17 am
Treanding
GIZ Bangladesh’s training held on SDG localisation in Khulna ছোটদের সহজ প্রোগ্রামিং শিক্ষায় প্রকাশিত হল বাংলা স্ক্র্যাচ বই Ditching Russian gas no way to reach climate goals : Putin চট্টগ্রামে নিরাপদ খাদ্য বিষয়ে প্রচারনা কর্মসূচি সমাপ্ত Samsung brings month-long smartphone campaign On September 6–7, Vladimir Putin will make working trip to Vladivostok Two Russian embassy workers killed in ‘suicide bombing’ Shocked & devastated by the horrific attacks : Justin Trudeau  SSC, equivalent exams begin Sept 15: Dipu Moni Ten killed in Canadian stabbing spree Russia wants UN to pressure US : media Daraz Bangladesh Anniversary Campaign – Now LIVE! realme offers upto BDT 3400 off on occasion of Daraz’s 8th anniversary General Pharmaceuticals employees will receive insurance from MetLife চট্টগ্রামের কলেজিয়েট স্কুলে নিরাপদ খাদ্য বিষয়ে প্রচারনা কর্মসূচি শুরু Bangladesh a secular country, immediate action is taken whenever minorities are attacked: PM  Two more mortar shells from Myanmar land in Bangladesh OPPO launches killer device A57 in 15-20K price range ShareTrip and Grameenphone join hands to offer exciting travel privileges ড্যাপ ২০২২-২০৩৫ এর পরিপূর্ণ বাস্তবায়নের দাবী বিআইপির

Samsung Electronics in Top-Five Interbrand’s Best Global Brands 2021 Ranking

Bangladesh Beyond
  • Updated on Tuesday, October 26, 2021
  • 243 Impressed

Samsung Electronics in Top-Five Interbrand’s Best Global Brands 2021 Ranking

 

 

Dhaka 26 October 2021 :

 

Samsung Electronics announced that it had reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands 2021.

The company ranked fifth in Interbrand’s 100 Best Global Brands with a brand value of USD 74.6 billion, achieving a 20% increase compared to 2020.

According to the Best Global Brands list announced by the global consulting firm Interbrand recently, Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first-time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in Samsung’s growth include:

  • Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values
  • Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling program
  • The launches of innovative products including the Galaxy Z Flip3, Neo QLEDs and the Bespoke lineup of home appliances
  • Technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products
  • Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.

 Meanwhile, recently, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility.

Social

More News
© Copyright: 2020-2022

Bangladesh Beyond is an online version of Fortnightly Apon Bichitra 

(Reg no: DA 1825)

Developed By Bangladesh Beyond